Run + Kopi Trails
Run first, kopi after.
A lifestyle campaign for curated social routes that end at cafes, warungs, breakfast spots, or coconut stops. This is where running becomes weekend culture.
Where
Jakarta / Bandung / Bali
Format
Lifestyle
Campaign goal
Turn routes into social rituals and partner-friendly moments.
How participation works
The mobile app remains the proof layer; public web explains why to join.
Step 1
Complete a featured route or attend a partner crew run.
Step 2
Scan or claim a route/cafe stamp when available.
Step 3
Share the route, finish spot, and post-run ritual.
Mechanics
What the campaign means operationally.
Runner format
Curated route plus a friendly finish spot.
Partner format
Cafe/warung perk, stamp point, or simple listed finish recommendation.
Proof layer
Route completion or QR stamp can be added later; public guides can launch first.
Launch supply
Seeded pieces to verify, attach, or sell before a public push.
Route
SeededJakarta, Bandung, and Bali route seeds
Route-guide content can launch first, even before QR stamps or perks.
Crew
SeededSanur Social Miles
Good placeholder for the easy social-run and cafe-finish story.
Race
SeededBali Coast Social Run
Seed listing that demonstrates free social runs and lifestyle positioning.
Partner
Needs verificationCafe finish partner
Needs one real cafe/warung partner before this becomes a public perk.
Launch readiness
What can be promoted now versus what needs setup.
Public route guide
Can start as editorial route content without QR or perks.
Partner perks
Needs a small set of cafe/warung partners before calling it live.
QR stamps
Optional after the route/cafe loop proves people care.
Shareable proof
Status objects runners, crews, and partners can repost.
Launch next steps
Use this page for partner conversations now, then make it live only after the race/crew supply, reward promise, and app proof path are explicit.